ECOAP | Coh3sion!

1. Mission & Vision Alignment

Goal: Keep all brands — Coh3sion!, Cohesion Marketing and PR and Cohesion Verde — aligned under one clear purpose.

Action Steps:

Update our mission statements to reflect both creativity and sustainability.
“Coh3sion empowers small businesses with innovative, eco-conscious strategies that drive measurable growth and lasting impact.”
Create a short internal “brand compass” document — outlines:
- What each branch does (Coh3sion = creative/marketing; Cohesion Verde = sustainability consulting)
- Shared tone, design language, and values (e.g., innovation, collaboration, responsibility)

2. Organizational Structure

Goal: Clarify team roles and workflows so both sides run efficiently.

Action Steps:

Define roles:
- Creative & Marketing: Client branding, web, and media
- Sustainability Services: Audits, strategy, client workshops
- Operations/Admin: Finance, scheduling, partnerships
Use project management tools (like ClickUp, Notion, or Trello) to track deliverables for both divisions.
Create a shared “Sustainability SOP” (Standard Operating Procedure) — how each service integrates green principles.

3. Operations & Sustainability Integration

Goal: Make sure your business walks the talk on sustainability.

Action Steps:

Conduct a carbon + waste audit for your own operations.
Move all operations toward paperless systems and green hosting (if you haven’t already).
Implement eco policies:
- Remote-first or hybrid work policy to reduce travel impact
- Vendors must meet sustainability criteria
- Reuse and recycle office materials

4. Client Strategy & Education

Goal: Turn clients into sustainability partners, not just customers.

Action Steps:

Add a “Green Discovery” question to all new client intakes (“How does your business currently approach sustainability?”)

Offer Cohesion Verde add-ons to Coh3sion clients:
- Sustainable marketing audits
- Eco-brand strategy sessions
- Carbon-neutral content creation options
Create short guides or webinars under Cohesion Verde — free education = brand trust.

5. Marketing & Brand Positioning

Goal: Strengthen Coh3sion as a dual-purpose brand: creative + sustainable.

Action Steps:

Update your website & social bios to reflect your dual mission (“Powered by Cohesion Verde”).
Share impact metrics — e.g. “We helped 25+ small businesses cut marketing waste by 40% in 2024.”
Content ideas:
- “Eco-Marketing Myths” blog series
- Monthly sustainability spotlight
- Case studies showing green impact

6. Financial & Growth Plan

Goal: Keep profitability aligned with our sustainability goals.

Action Steps:

Diversify services:
- Standard creative packages (branding, digital marketing)
- Premium “green-tier” packages (sustainability consulting + creative work)
Track ROI on sustainability-focused services — show clients how green strategies improve reputation and performance.
Apply for green business certifications (e.g. Green America, B Corp).
Explore partnerships or grants for sustainability projects.

7. Long-Term Roadmap (24–48 Months)

Timeline

Key Milestones

3–6 Months

Update mission & branding; create SOPs; audit internal sustainability

6–9 Months

Launch joint Coh3sion/Cohesion Marketing and PR/Cohesion Verde campaign; publish impact report

12–24 Months

Expand eco-client services; establish referral partnerships

24–48 Months

Apply for certification; develop e-learning or membership platform for clients

8. Measurement & Accountability

Goal: Track progress transparently.

Action Steps:

Define 3–5 KPIs:
- % of clients using sustainable marketing strategies
- Reduction in office carbon footprint
- Engagement on educational content
- Year-over-year revenue growth from eco services
Publish an annual “Cohesion Verde Impact Report.”